電線電纜廠對產品研發的幾點要求?
 

The over-capacity of the cable industry is already well known, and the direct response from the oversupply of cable products is the growing competition in the market.  Not only that, the demand for cables is becoming more and more diverse.  Ordinary cables are already oversupplied, but special cables are still scarce and many special cables still need foreign imports.  Domestic cable company has also seen and took a fancy to this, spent a lot of effort to develop, however, cable enterprise development of product development can meet the market demand, can get the user identity, whether has strong vitality in the market, these are still unknown.
電線電纜行業的產能過剩已經眾所周知，而電線電纜產品供過于求的直接反應是市場競爭日益激烈。不僅如此，北京電線電纜廠對電纜的需求正變得越來越多樣化。普通電纜已經供應過剩，但是特殊電纜仍然稀缺，許多特殊電纜仍然需要進口。國內有線電視公司也看到了這一點，花了很多精力開發，然而，有線電視企業的產品開發可以滿足市場的需求，能擁有用戶的認同，在市場上是否有強大的生命力，這些還不為人知。
 

The development of new products requires market factors.  The first is deep and detailed market research, accurate market positioning and the connection between the new and old products.  Without careful market research, we cannot grasp the market positioning, and we cannot develop new products on the basis of old products.  In reality, the situation may not be so optimistic, enterprise developers due to restricted by various conditions, tend to fade out the market research work, ignoring the market demand, the cable product development of a high failure rate.  Therefore, to reach out cable product development, pay attention to collect market feedback and survey information, objectively evaluate the market situation of cable products, brainstorm ideas, develop marketable products.
新產品的開發需要市場因素。**個是深入細致的市場調研，準確的市場定位，以及新老產品之間的聯系。沒有仔細的市場研究，我們就不能把握市場定位，不能在老產品的基礎上開發新產品。在現實中，情況可能不是那么樂觀，企業開發人員由于各種條件的限制，往往會淡出市場研究工作，忽視市場需求，導致高失敗率的有線產品開發。因此，為了拓展有線電視產品的開發，注重收集市場反饋和調查信息，客觀地評價電線電纜產品的市場狀況，集思廣益，開發適銷產品。
 

Any product should consider the price.  At some point, reasonable prices are the key to the success of new products.  Generally speaking, new products are more expensive because of their novelty, while average products have lower average profits.  In today's fierce competition, any product pricing cannot because of the high cost, without any regard for the buyer's market and the user experience, artificially high prices of new products to the market to solve.  Therefore, the enterprise should pay attention to the combination of old and new products for new product development, draw lessons from mature factor of the old ones, try to find out the connection between the old and new products, reduce the cost of new products.
任何產品都應該考慮價格。在某種程度上，合理的價格是新產品成功的關鍵。一般來說，由于新產品的新穎，新產品的價格更高，而普通產品的平均利潤較低。在當今激烈的競爭中，任何產品的定價都不能因為高成本，不考慮買方市場和用戶體驗，人為地將新產品推向市場去解決。因此，企業應重視新產品開發的新產品組合，借鑒老舊產品的成熟因素，試著找出舊產品與新產品的聯系，降低新產品的成本。
 

Today's user needs are becoming more and more diverse, and variability is the main feature.  In this case, the product positioning should be according to the market segment, product development to user needs as the guidance, the demand of the self as a planning, combined with the actual situation of the market, a clear market positioning of the product.  As a new product, it should have unique market competitiveness to win market competition.  On the ordinary cable products such as domestic cable industry competition is intense, but the use of a high grade product in special places (such as plant category K1 cables, oil platform, rolling stock, cable, etc.), high added value, high margin, such as technology, production capacity, market confidence, domestic needs a lot of imports to meet domestic demand.  This is the core technology in China, and the cable enterprises that have the ability to produce special cables have left the space for development.
今天的用戶需求正變得越來越多樣化，而可變性是主要的特征。在這種情況下，產品定位應根據市場細分，產品開發以用戶需求為導向，以自我為規劃，結合市場的實際情況，明確市場定位。作為一種新產品，它應該具有獨特的市場競爭力來贏得市場競爭。普通電纜等產品國內電纜行業競爭激烈,但**產品的使用在特別的地方(如植物K1類電纜、石油平臺、車輛、電纜、等),高附加值,高利潤率,如技術、能力、市場信心,國內需要大量進口來滿足國內需求。這是中國的核心技術，有能力特殊電纜的電纜企業已經為發展提供了空間。
 

Cable product development is not an easy job, but is a complex and meticulous work, require multiple departments such as production, technology, sales closely, forming a mutual cooperation, rapid response team.  Especially in today's fierce competition, the market demand diversity, cable companies should carefully study the cable more commonness and characteristics of products demand, improve the efficiency of product development, to develop marketable new products.  All in all, the new cable products do not embody the need of characterization, they will be eliminated by market competition.
北京電線電纜廠對電纜產品開發不是一項簡單的工作，而是一項復雜而細致的工作，需要、技術、銷售等多個部門，形成一個相互合作、快速反應的團隊。特別是在當今激烈的競爭中，市場需求多樣化，有線電視公司應仔細研究電纜的更普遍和特性，北京電線電纜廠為提高產品開發的效率，開發適銷新產品。總而言之，新的有線電視產品并沒有表現出對產品特性的需求，它們將被市場競爭淘汰出局。